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Not For Profit/Exempt Organizations Blog

Tag Archives: Cause Marketing

New York Attorney General Issues Best Practices for “Pink Ribbon” and Other Cause Marketing Campaigns

Posted in Charitable Giving, Governance

“Cause marketing campaigns,” or “commercial co-ventures” (i.e., advertising campaigns in which a company indicates that the purchase or use of its products will result in a charitable contribution) have long been a popular fundraising tool for charities. Some state charity authorities regulate cause marketing campaigns with a variety of requirements; some states do not regulate… Continue Reading