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Tag Archives: Five Best Practices for Transparent Cause Marketing

New York Attorney General Issues Best Practices for “Pink Ribbon” and Other Cause Marketing Campaigns

Posted in Charitable Giving, Governance

“Cause marketing campaigns,” or “commercial co-ventures” (i.e., advertising campaigns in which a company indicates that the purchase or use of its products will result in a charitable contribution) have long been a popular fundraising tool for charities. Some state charity authorities regulate cause marketing campaigns with a variety of requirements; some states do not regulate… Continue Reading